Skip to content

CRM

  • Leads — unqualified interest, the entry point before something becomes a real opportunity.
  • Opportunities — a qualified deal in progress, carrying its own stage, actual value, and link back to the lead it came from (when it came from one).
  • Contacts — people, independent of which company/customer record they’re tied to.
  • Customers — the account-level record an Opportunity or Sales Order ultimately belongs to.
  • Activities — calls, meetings, notes, and tasks logged against any of the above, feeding a shared activity timeline.

A Kanban-style pipeline view for Opportunities — drag a deal between stages instead of editing a status field. Stages are plain, account-configurable labels rather than a fixed enum, so the pipeline can match how your sales team actually talks about its stages.

Winning an Opportunity is the natural handoff into Sales — the same customer and pricing context carries forward into a Sales Quotation or Order rather than needing to be re-entered.

Every CRM record gets the same components every other module’s detail pages get: an activity timeline, comments/chat, file attachments, and — for records that need sign-off — an approval status. None of this is CRM-specific machinery; it’s the same system Sales, Purchase, and every other module’s detail pages use.

See also: Sales for what happens after a deal closes.